UGG Australia

UGG Australia has certainly enjoyed a long wave of success in the past decade, but the story of the world’s premier brand in comfort footwear begins in 1978. An Australian surfer named by Brian Smith took a trip to the United States with a tan and a bag full of sheepskin boots. Soon after, Smith settled into the California surf community and began selling what would eventually be known as UGG. In 1995, Deckers Outdoor Corporation acquired UGG Australia and by 1998, UGG boots had expanded its merchandise from the classic boot to slippers and a few casual styles and become a leading competitor in the world of high-end luxury footwear. Growing in popularity, consumers and the media took notice of UGG's comfort and style. Today sheepskin footwear can be seen on runway. According to UGG Australia, their mission is to provide luxury and comfort for your soles. Their product should follow the fashion AFC’s: attainability, comfort, and (of course) fashion. UGG uses the finest quality materials, such as suede and leather, but most importantly, they use Grade A sheepskin, offering both comfort and durability. When it comes to sheepskin, grade matters. Anything of lower caliber tends to be itchier and less breathable. Put on a pair of UGG boots, and you’ll understand what the hype is about. Their most classic style, the boot comes in a variety of heights, colors, and now patterns. Whether you tuck them in jeans or wear them with a pair of sweat pants, you’ll feel the comfort of sheepskin in every step. Though they began marketing primarily the classic boots, UGG Australia has since extended their product line to include a wide variety of shoes and accessories. Though it had humble beginnings, UGG Australia is synonymous with comfort and high-end luxury footwear. There’s an UGG for everyone-men, women, and children. So slip into something comfortable and stylish and find your perfect pair of UGG shoes.